At the moment, advertising methods quite often cannot answer the market conditions, which have changed due to the crisis, providing the results that are not relevant to the funds spent on the campaign. On the INFOREAL Congress, Mikhail Kelim, co-chairman of the Forum Organizing Committee, head of the “Prian.ru – International Property” web portal, has reported on how to improve the...

Internet is one of the necessary and most effective ways to advertise foreign property. How should you promote your properties in the Web? A report dedicated to this subject has been delivered at the INFOREAL Congress by Ivan Struzhanov, head of the client service department, portal “Prian.ru - International Property” portal.

Each region has its own type of buyers. Their specificity should be considered by both realtors and developers. The peculiarities of working with a buyer from St. Petersburg have been discussed by the manager of foreign property department, “Adveks.Nedvizhimost” corporation, Marina Vasilieva.

For more than a year already the “Prian.ru - International Property” portal has been consequently conducting the research aimed on studying Russian buyers of overseas property. Alexey Konovalov, editor-in-chief of the Portal, has reported on most recent results of these studies on the INFOREAL Congress.

Understanding the clients’ peculiarities and your target audience is a key to success in any business. Peter Kovalenko, the head of regional foreign property sales department, Intermark Savills, has reported on the specifics of Russian overseas property investor on the INFOREAL Congress.